Concept Commercial Interiors

Rebrand strategy and ongoing content marketing delivered 30% revenue growth in 12 months

Rebrand strategy and ongoing content marketing delivered 30% revenue growth in 12 months

Concept Commercial Interiors is a leading Melbourne-based fit out company with over 40 years experience. They have designed and built a wide range of retail, commercial and office workspaces for brands including The Body Shop, Renault, Warner Music, Bank Vic and many more.

In 2017 they operated under the name Concept Office Interiors but wanted to reposition the business to better articulate their premium design and build model, attracting a wider range of commercial clients. 

Brindle Marketing successfully executed the business rebrand working across logo development, brand positioning, website and digital platform redevelopment and their marketing strategy.

Since launch Brindle has continued to work with Concept on digital marketing strategy, content marketing, traditional media and social media management, driving brand awareness, consistency and leads. 

OBJECTIVE: Succesfully rebrand Concept Office Interiors to Concept Commercial Interiors to better reflect the business offer and reposition the business in market to drive growth.

TARGET: Melbourne-based commercial fit out decision markers.

RESULTS: The rebrand strategy, new digital platforms, social media and content marketing delivered 30% revenue growth in just 12 months following launch. 

Rebrand strategy and ongoing content marketing delivered 30% revenue growth in 12 months

Concept Commercial Interiors is a leading Melbourne- based f it out company. They are passionate about workspace design and have worked on a wide range of retail, commercial and office spaces including, The Body Shop, Renault, Bank Vic and many more.

Brindle manages their organic and paid social media marketing to build brand awareness and leads.

OBJECTIVE: Generate awareness and interest to CCI’ s Facebook an Instagram pages whilst driving traffic to their website to complete a lead generation activity.

TARGET: Business Owners and f it out decision- makers including CEOS, CFOs and Admin Manager.

RESULTS: Using a strategic paid Facebook & Instagram advertising a one month campaign reached over 43 , 000 people with more than 107 , 000 impressions and over 1150 l ink clicks through to the CCI website for a total $ 500 spend.

Generated 510 Fit Out Calculator Inquiries with 28 % goal completion rate for the month.