Las Tapas

Instagram audience grew by 900% in four months, resulting in a 15% revenue increase.

Instagram audience grew by 900% in four months, resulting in a 15% revenue increase.

In a rustic setting Las Tapas is a truely unique dinning experience, located in the heart of St. Kilda, they offer market fresh simple Spanish delicacies with an ever changing daily blackboard menu.
The restaurant was fully booked on weekends but much slower in the week, so Las Tapas used Brindle to grow their social media community and attract local diners to the restaurant during off peak periods.
OBJECTIVE: Build awareness and drive foot traffic in off- peak periods using an organic social media content strategy to reaching customers on Facebook & Instagram.
TARGET: People in the local area, or lovers of Spanish food in Melbourne
RESULTS: Instagram following grew by 900 % in four months, reaching tens of thousands of users ( impressions) and generating thousands of l ikes.
Restaurant sales up 15 % resulting in $ 1000 s in additional weekly revenue, within two months, with higher demand on previously quiet week nights.
Patrons verbally requesting menu items seen on Instagram & Facebook feeds.

Instagram audience grew by 900% in four months, resulting in a 15% revenue increase.

In a rustic setting Las Tapas is a truely unique dinning experience, located in the heart of St. Kilda, they offer market fresh simple Spanish delicacies with an ever changing daily blackboard menu.

The restaurant was fully booked on weekends but much slower in the week, so Las Tapas used Brindle to grow their social media community and attract local diners to the restaurant during off peak periods.

OBJECTIVE: Build awareness and drive foot traffic in off- peak periods using an organic social media content strategy to reaching customers on Facebook & Instagram.

TARGET: People in the local area, or lovers of Spanish food in Melbourne

RESULTS: Instagram following grew by 900 % in four months, reaching tens of thousands of users ( impressions) and generating thousands of l ikes.

Restaurant sales up 15 % resulting in $ 1000 s in additional weekly revenue, within two months, with higher demand on previously quiet week nights.

Patrons verbally requesting menu items seen on Instagram & Facebook feeds.