Rent a Bomb

Celebrating 40 Years

Celebrating 40 Years

Iconic car rental company Rent a Bomb were celebrating 40 years of operation. They wanted to use the anniversary to remind existing customers of the brand and introduce new customers to the unique Rent a Bomb offer.
Brindle developed a true through the line campaign strategy including creative concept, marketing strategy and media buying.
Running from September to November 2020 the campaign included
Radio advertising Large Format Out of Home Print Digital Advertising Organic & Paid Social In store signage and Point of Sale Merchandise
The campaign resulted in a 38% increase in website traffic on the previous year, and ensured the brand was top of mind leading into the busy summer rental period.