St Andrews Beach Brewery

Social media advertising delivered a 25x return on ad spend

Social media advertising delivered a 25x return on ad spend

St Andrews Beach Brewery is a destination brewery on Melbourne’ s Mornington Peninsula brewing exceptional craft beers and seltzers. 

With over a million visitors a year, the brewery has always had an exceptional on-site sales channel for both on-premise and retail sales.

However, with the Victorian Stage 4 lockdowns closing the venue, the only direct-to-consumer sales channel was online through the Brewery website, requiring a quick pivot with e-commerce driven social media advertising.

OBJECTIVE: Drive beer and seltzer sales through St Andrews Beach Brewery website. 

TARGET: Beer Drinkers located on the Australian Eastern Seaboard, including lookalike & website retargeting audiences.

RESULTS: Website purchase ROAS ( return on advertising spend) an average of 25x

Over $ 12,000 in sales from a $450 advert spend.

Advert Quality Ranking Above Average

Social media advertising delivered a 25x return on ad spend

St Andrews Beach Brewery is a destination brewery on Melbourne’ s Mornington Peninsula brewing exceptional craft beers and seltzers. With over a million visitors a year, the brewery has always had an exceptional on- site sales channel for both on- premise and retail sales.

However, with the recent Stage 4 lockdowns, the only direct to consumer sales channel is online through the Brewery website, requiring a quick pivot with e- commerce driven social media advertising.

OBJECTIVE: Drive sales through St Andrews Beach Brewery website

TARGET: Beer Drinkers, Australian Eastern Seaboard, including lookalike & website retargeting audience.

RESULTS: Website purchase ROAS ( return on advertising spend) an average of 25 x

Over $ 12 , 000 in sales from a $ 450 advert spend Advert Quality Ranking Above Average