Thirsty Camel

Summer trade +3.1% in volume. 3x the Victorian Liquor Weighted Market growth

Summer trade +3.1% in volume. 3x the Victorian Liquor Weighted Market growth

Summer trading is critical for any liquor retailer.
In order to cut through the cluttered retail liquor market, independent retailer Thirsty Camel bottle shops needed a clever media strategy that connected with the right customers, and maximised reach and frequency for the critical summer trading period.
We delivered an integrated summer media solution, with highly visual static and digital large format outdoor advertising, combined with digital and social advertising, to cost effectively target different customer segments with the right message, at the right time.

RESULTS: Thirsty Camel bottleshops finished the summer trading period up 3.1% in volume* – three times the Victorian Liquor Weighted Market growth.

The strong summer trading also contributed to MAT results up 6% in value and 5% in volume vs. the Victorian market.
General Manager Mia Lloyd says, “our FY18 summer marketing and promotional strategy was instrumental to the significant growth Thirsty Camel Victoria has seen through the critical November to January trading period”.

How Thirsty Camel Won Summer

Summer trading is critical for any liquor retailer.

In order to cut through the cluttered retail liquor market, independent retailer Thirsty Camel bottle shops needed a clever media strategy that connected with the right customers, and maximised reach and frequency for the critical summer trading period.

We delivered an integrated summer media solution, with highly visual static and digital large format outdoor advertising, combined with digital and social advertising, to cost effectively target different customer segments with the right message, at the right time.

RESULTS: Thirsty Camel bottle shops finished the summer trading period up 3.1% in volume* – three times the Victorian Liquor Weighted Market growth.

The strong summer trading also contributed to MAT results up 6% in value and 5% in volume vs. the Victorian market.

General Manager Mia Lloyd says, “our FY18 summer marketing and promotional strategy was instrumental to the significant growth Thirsty Camel Victoria has seen through the critical November to January trading period”.