Social media can be time-consuming, from content ideation and creation to monitoring your platforms and engaging with your audiences. But for most brands and businesses, finding the time (and ideas) to populate your feed is hard enough, let alone keeping up with everything else involved in a good social media strategy. Sound familiar? Lucky for …
With lockdown restrictions easing, a glimpse of normality and a sense of routine is on the horizon for many Australians. As the economic engine begins to whirr, many businesses are preparing to reopen, ready for a surge of customers, albeit in line with current restrictions and regulations. The post-lockdown aftermath will be a valuable opportunity …
We often get asked by clients, does my business need a social media presence? Our response, without fail, is ABSOLUTELY. Let’s get straight to the facts. In this day and age, a social media presence is ESSENTIAL for your business. Whether you run a small business or a large national corporation, social media should be …
It’s a question we’re often asked by businesses embarking on their social media journey, “how can we get more followers?” Many controversial opinions endorse one metric over another, but the biggest misconception about social following is that they inherently have value as a number alone. If you want to use Instagram strategically to meet your …
Social Media Followers vs. Engagement – What Matters More? Read More »
Back in 2017, we wrote a blog about the #foodporn phenomena sweeping Australia. Almost three years on and it looks like it’s here to stay! Social media is still one of Australia’s favourite habit with 88% of Australians now using at least one social media platform (according to the latest Yellow Social Media report), up …