Social Media

7 Digital Marketing Trends You Need to Know in 2022

7 Digital Marketing Trends You Need to Know in 2022 Ongoing global lockdowns, and the subsequent change in consumer behavior and sentiment, have sparked new digital marketing trends including the acceleration of eCommerce, the rise of video and the mainstream usage of scanning technologies. After the tumultuous last two years, who could possibly predict what …

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How The Instagram Algorithm Works (and what you can do about it)

Instagram have just made an announcement, and it’s a big one!   In their own words, “There are a lot of misconceptions out there, and we recognize that we can do more to help people understand what we do.” So, they’re releasing a series of posts sharing how Instagram works, with the first covering everything …

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Where Should You Be Spending Your Marketing $$ RIGHT NOW?

Facebook Ads getting you down? Have the recent major changes to digital advertisingplatforms (thanks to the iOS 14.5 update) adversely affected your results? Or, are you simply looking for cost-effective ways to reach your ideal customer? With increasing CPMs and decreasing ROAS on highly competitive digital platforms like Facebook, Google and YouTube, brands should be …

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Social Media Followers vs. Engagement – What Matters More?

It’s a question we’re often asked by businesses embarking on their social media journey, “how can we get more followers?” Many controversial opinions endorse one metric over another, but the biggest misconception about social following is that they inherently have value as a number alone. If you want to use Instagram strategically to meet your …

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