Don’t leave success to chance! Why your business NEEDS a Marketing Strategy. 2022 has started with a BANG and it feels like, after years of uncertainty for businesses, economic growth *might* just be on the road to recovery. With the renewed enthusiasm a new year brings, it’s tempting to leap straight into marketing tactics, creative …
7 Digital Marketing Trends You Need to Know in 2022 Ongoing global lockdowns, and the subsequent change in consumer behavior and sentiment, have sparked new digital marketing trends including the acceleration of eCommerce, the rise of video and the mainstream usage of scanning technologies. After the tumultuous last two years, who could possibly predict what …
7 Digital Marketing Trends You Need to Know in 2022 Read More »
Although experts (including us) have been predicting for a while now that video content would be the future of digital marketing, it’s been a *bit* of a slow burn. But the recent pandemic and the explosion of TikTok have changed all that, so has social video killed the static feed post? You *may* have heard …
Finding the right imagery to post social media can be tough! Not only do you have to come up with ideas that’ll engage your audience, endear them to your brand and sell your product, you have to find the matching photography, footage or creative, week in, week out. If this sounds stressful to you, we …
Have you ever wondered what a social media agency could do for your social media performance? You’re in luck, because we have a little treat for you (and by treat, we mean a super handy blog)! Here, you’ll find everything you need to know about outsourcing your socials to an agency, from the absolute ease of handing …
Instagram have just made an announcement, and it’s a big one! In their own words, “There are a lot of misconceptions out there, and we recognize that we can do more to help people understand what we do.” So, they’re releasing a series of posts sharing how Instagram works, with the first covering everything …
How The Instagram Algorithm Works (and what you can do about it) Read More »
Facebook Ads getting you down? Have the recent major changes to digital advertisingplatforms (thanks to the iOS 14.5 update) adversely affected your results? Or, are you simply looking for cost-effective ways to reach your ideal customer? With increasing CPMs and decreasing ROAS on highly competitive digital platforms like Facebook, Google and YouTube, brands should be …
Where Should You Be Spending Your Marketing $$ RIGHT NOW? Read More »
UGC, or User Generated Content for the uninitiated, is one of the most powerful ways to elevate your marketing in 2021. Much like modern-day word of mouth, UGC is one of the most effective peer-to-peer referral tools for your product or service, improving brand awareness, relatability, trust and, of course, give you a helping hand …
Social media can be time-consuming, from content ideation and creation to monitoring your platforms and engaging with your audiences. But for most brands and businesses, finding the time (and ideas) to populate your feed is hard enough, let alone keeping up with everything else involved in a good social media strategy. Sound familiar? Lucky for …
With lockdown restrictions easing, a glimpse of normality and a sense of routine is on the horizon for many Australians. As the economic engine begins to whirr, many businesses are preparing to reopen, ready for a surge of customers, albeit in line with current restrictions and regulations. The post-lockdown aftermath will be a valuable opportunity …
We often get asked by clients, does my business need a social media presence? Our response, without fail, is ABSOLUTELY. Let’s get straight to the facts. In this day and age, a social media presence is ESSENTIAL for your business. Whether you run a small business or a large national corporation, social media should be …
It’s a question we’re often asked by businesses embarking on their social media journey, “how can we get more followers?” Many controversial opinions endorse one metric over another, but the biggest misconception about social following is that they inherently have value as a number alone. If you want to use Instagram strategically to meet your …
Social Media Followers vs. Engagement – What Matters More? Read More »
Back in 2017, we wrote a blog about the #foodporn phenomena sweeping Australia. Almost three years on and it looks like it’s here to stay! Social media is still one of Australia’s favourite habit with 88% of Australians now using at least one social media platform (according to the latest Yellow Social Media report), up …
